Hundred Studio

Hundred Studio is a design studio based in Belfast rethinking what great creative work looks like. 

We’ve delivered brands, websites, design and creative solutions for the likes of Sidemen, Responsible, voco® by IHG, XIX vodka, Oliver Jeffers, and many more. With a team of four we’re not a big agency, which we believe is to our advantage, the best creative work has always come from small teams, even at the biggest agencies.

Motivation for Living Wage Accreditation

We’re a B Corp so we put the planet, our people and purpose ahead of pure revenue goals. We’ve also been members of 1% for the Planet since our inception so we donate to environmental causes every year. With these initiatives in place, we felt it only right to join and advocate for the Living Wage. We believe it is sustainably growing our business and influencing our industry to do better. This encourages this among our clients, suppliers, and partners.

Implementation Process

The process was quite simple really, with everything already in place all we had to do was verify and pledge to get certified.

Additional Workplace Changes

We already pay above the Living Wage and advertise salaries on job listings, so there were no workplace changes needed.

Challenges and Barriers

I guess having to ensure we put our money where our mouth is and pay up, but that comes with the business and making sure we create a profitable business. Ultimately, paying people fairly has increased our profitability so it’s nice to see it pay off.

“It promotes an attitude, especially in the design industry, that often isn’t there. So many jobs advertise without even mentioning a wage which makes it hard for people entering our industry to know their own value.” 

- Kaia Dendaluce

“Money can’t buy you happiness, but it certainly makes life a little easier. Although we all earn more than the living wage for us it’s important to be better employers and advocates for better employers in general. We feel it’s very much a two way street. Everything we do we want to have an impact in our local community and this just makes sense.” 

- Craig Norwood

“We exist in an industry that often prioritises non-essential perks like fruit and gym memberships over employee wellbeing at work. We’ve always believed that in order to actually build a company that people want to work for, we should pay people as much as we can feasibly afford to, instead of finding ways to pinch pennies on the one thing that empowers their wellbeing more than any other.” 

- Gregg Reid